[Advertising Agency Only] 8 Carefully Selected Strategies to Improve Client Website Bounce Rate

【Article Summary】

​In this white paper, we have selected and presented 8 strategies to improve the websites of clients who, despite initiating ad delivery, struggle with high bounce rates, insufficient CVR improvement, and CPA not progressing as planned.

We introduce actionable bounce prevention measures that you can start implementing from tomorrow, so please give them a try and work towards improving your CVR!

【Table of Contents】
  • Fact: Approximately 99% of visitors landing through ads are bouncing.
  • Results obtained by implementing bounce prevention measures.
  • Mechanisms and causes of bounce prevention.
  • Key points for implementing bounce prevention measures.
  • Things to keep in mind when implementing measures.
  • Introduction of 8 selected bounce prevention measures.
  • Recommendations for effective prevention measures.

Approximately 99% of customers who land through advertisements are bouncing.

As a fact, did you know that approximately 99% of customers who land from web advertisements leave the page?

Maximizing the effectiveness of advertisements is a crucial challenge for many companies. However, recent data analysis reveals the fact that “approximately 99% of customers who land through advertisements are bouncing.” Detailed analysis of this situation is required to find improvement measures.

Firstly, let’s consider why customers click on an ad to reach a site but quickly bounce. If the content of the ad does not match the actual content of the site, customers may face unexpected information, leading to dissatisfaction and subsequent bouncing. Additionally, if there are issues with the site’s design or usability, customers may get confused about usability, give up on information gathering, and leave.

To address such issues, it is crucial to prioritize the alignment of ad content with site content. Consistency between the information conveyed in the ad and the information provided on the site can meet customer expectations. Furthermore, putting effort into the site’s design and usability is essential to create an environment where customers can comfortably gather information.

One reason for customer bounce is the display of excessive ads or pop-ups. This can frustrate customers and lead them to leave the site. Therefore, appropriately adjusting the number of ad displays and the frequency of pop-ups is believed to contribute to reducing bounce rates.

Moreover, to ensure that customers can easily find the desired information on the site, improving the search function and optimizing navigation are also crucial. This can enable customers to quickly gather information, and it is expected to increase the duration of their stay on the site.

Results Obtained by Implementing Bounce Prevention Measures

By implementing the measures outlined in this book, you can achieve the following effects:

  1. Reduce Unnecessary Advertising Costs: A 1% improvement can lead to a reduction of advertising expenses by several hundred thousand yen.

  2. Increase Customer Satisfaction and Repeat Visits: Improving the site’s usability can enhance the customer experience, leading to increased site revisits.

  3. Visualize the Needs of Invisible Customers: Handling chatbots and web customer service tools allows you to capture user feedback and visualize the needs of otherwise unseen customers.

Points and Causes of Bounce Occurrences

In this book, we also discuss the points and reasons for bounce occurrences.

When leaving a website you’ve visited, possible reasons for such exits could include the following. Therefore, it is crucial to focus on implementing measures to address and minimize the sources of bounce occurrences.

If you would like to download this book, you can do so from the following link.