With the concept “Revolutionize the world with technology from Taiwan and Japan“. Hitobito Inc. (Headquartered in Shinjuku, Tokyo; with Mr. Masaya Ishikawa as president) promotes conversational marketing service from the base in Taiwan. And now, we are pleased to announce, we have claimed patents of AI conversational technology which increases CVR (conversion rate) in both Taiwan and Japan.
▼Automatically generated conversational content to increase CVR
Content generating method, Content providing method, Content generating program, Content providing program
Masaya Ishikawa, Shotaro Funai
Patent Number: I795001
Publication Date: 2023-Mar-01
Patent Number: 7245478
Publication Date: 2023-Mar-15
The conversational AI technology utilizes automatically generated content (text and images) to increase CVR. By inputting keywords and materials, the AI generates a large number of content options and learns from past successes to predict the highest potential CVR. By selecting the content with the highest estimated CVR, our technology maximizes the efficiency of conversational marketing interactions.
Since Google publicly released the Transformer technology in 2018, the natural language processing (NLP) ability has been developed. In 2020, OpenAI released the GPT-3 (Generative Pre-trained Transformer 3) model, which significantly improved the accuracy of automatic generation of natural language and images in Chinese and English. In addition, Google’s Vision Transformer model, also released in 2020, can greatly enhance learning efficiency by utilizing natural language and image learning models together.
Based on the development of such AI technology, we have developed multiple models based on the Transformer technology, using CVR as teaching data to train the models. This has enabled us to successfully generate conversational marketing content that can increase CVR. In 2022, we applied for patents in Taiwan and Japan and received approval from both the Intellectual Property Office and the Patent Office.
▼Comments from CEO, President Mr. Ishikawa
Since the launch of our conversational marketing service in Taiwan in 2020, we have been working with Mr. Funai to advance the development of this AI technology. Based on attention-grabbing AI technologies such as ChatGPT and the Transformer, the automatic generation of neutral expressions has made significant leaps. With the emergence of many future AI technologies focused on generating using these Transformers and GPTs in various fields, I am extremely pleased that our conversational marketing generated AI technology has been successfully developed and patented.
By utilizing this technology, the operational cost of conversational marketing can be significantly reduced, and the service can be provided to a wider audience. In the future, we will not only focus on interactive queries, but also develop various types of automatic generating AI for digital marketing content, such as ad images, commercial videos, and 3D content in the Metaverse. We aim to challenge ourselves to achieve a world of “Communication Digital Transformation.”
▼Comments from CDO, Co-inventor Mr. Funai
I sincerely share Mr. Ishikawa’s passion for using AI technologies developed in Taiwan and Japan to achieve “Communication Digital Transformation.” As co-inventors, we are utilizing the Transformer AI technology to advance its development. Obtaining patents in Taiwan and Japan has given us tremendous confidence. Additionally, we are writing an academic paper on this technology and planning to present it at various academic conferences. We aim to provide high-quality conversational marketing services at a low cost and to enhance the value of AI research.
Left：CEO Mr. Ishikawa; Right：CDO, Co-inventor Mr. Funai
▼About Conversational Marketing Platform “ChiChat”
“ChiChat” is a conversational marketing platform that directs website visitors to social media platforms such as LINE, Messenger, and WhatsApp. By learning their concerns and product needs, it provides the most suitable product recommendations and discounts to encourage conversions. This platform is widely used in the Taiwanese market and started publicly offering services in Japan, Hong Kong, and Singapore in 2022, and is commonly used in industries such as telecommunications, finance, fitness, beauty, and etc. Conversion rates have grown by more than 250% compared to the same period in the previous year.
■ Company Profile
Company Name：Hitobito Inc.
Address：6F-1, No. 130, Sec. 4, Nanjing E. Rd., Songshan Dist, Taipei, Taiwan
President：Mr. Masaya Ishikawa
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